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In today's economy Internet marketing "the right way" is a valuable tool in selling much needed products and services to customers and in developing brand awareness and loyalty.

What does the "right way" mean?

It means proactive marketing versus passive marketing.

Through the use of permission based direct online marketing to people who want to receive offers over the Internet (opted-in recipients), your company can do mass promotions to millions of individuals and businesses within a few days of campaign initiation.

Here are just a few industry sectors that currently enjoy tremendous success using proactive e-mail campaigns:

	Retail Merchandisers
	Software Providers
	Telecommunications Providers
	Colleges & Universities
	Charitable Organizations
	Banking - credit card products
	Mortgage Lenders
	Financial Products & Services

DRC provides a wide range of services for proactive online marketing including:

	Complete design and test marketing of e-mail campaigns;
	Complete e-mail list rentals, purchases and sales (the DRC proprietary database and affiliated network consists of more than 130 million addresses updated regularly);
	E-mail platform production, delivery, services and hosting;
	Complete list management services - DRC can manage the identities your firm collects as a result of its marketing campaigns. All managed databases are kept segregated and confidential.

Data Resource Consulting has been featured in the Wall Street Journal, CNN FN, Tech TV and National Public Radio as a leader and authority on online direct marketing.